Genre Theory – Steve Neale

Hi, and welcome back to MediaFix. Today I will be evaluating some film trailers in relation to Steve Neal's genre theory. 


First we will be looking at a trailer from Electric Dreams.

                                                    Trailer from Electric Dreams, Release date: 20 July 1984
The Genre of this film appears to be a mix between Comedy, Sci-Fi, and Romance. Audience targeting is a good convention for determining the films genre. This is because through the use of a relationship-based narrative the female audience is drawn to watch the film. And with the use of Sci-Fi, male audiences will also view the film because there is an action-based lead. Audience saturation effects seem to apply to the film because while a genre of romance is given, certain moments in the film are separating from audience expectations. Which according to Neal's theory, provides moments of pleasure and offers unique selling points. One aspect of genre hybridity that applies to this film is expanding audience appeal. As mentioned before, the combination of Romance and Science fiction expands the target audience of the film through gender. 


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